Your clients are asking about AI search. I'm the specialist you haven't hired yet.
I'm Randy Holland — a technical-forensics and AI-automation SEO. I work white-label with agencies as their GEO/AIO specialist and SEO overflow: everything ships under your brand, and I never touch your client relationship.
Currently trusted by Webfor · Insite SEO · a national FinTech (Technical SEO, under NDA)
Year over year on an e-commerce restructure (Semrush) — the GEO work agencies can't yet staff.
Recovered 400+ pages serving crawlers 0 words & 0 links → 100% indexation.
Isolated a 921K-URL anomaly from an edge-firewall + data-leak collision.
Who you'd be working with
// 15 years in searchI've spent 15 years in SEO, based in Vancouver, WA — including eight years at Webfor as the senior technical and analytical resource behind the agency's account and strategy leads. That's the white-label role by definition: I did the forensic, technical, and reporting work across a multi-industry book — cybersecurity, healthcare, SaaS, professional education, multi-location brands — while the agency owned the client.
Before Webfor, local and regional SEO under The Columbian / Sprout Digital. Across those agency years I've supported 100+ local and regional clients. Today I bring that same depth to GEO and AI answer engines — and to regulated industries where the language can't be changed, like a recent board-ready assessment for a national FinTech under FFIEC and Basel III constraints.
I'm local, and I'll show up in person — kickoffs, QBRs, or sitting in on your client pitch.
Away from the crawl reports, I'm married to my wife, who's from Germany — we get back to Europe to see family and explore as often as we can. I'm a drummer, and so is my son Nick (he plays in an experimental hardcore band), so it's a loud house — I'll also be playing with School of Rock Vancouver's adult performance group. When I'm not behind a kit, you'll find me out across the PNW hiking, kayaking, or fishing. I'm a proud WSU Vancouver alum with deep roots throughout Southwest Washington and the Portland metro.
- Straight talk, peer to peer. Ten-plus years inside agencies taught me to skip the corporate jargon and retainer-speak — you get high-level technical work explained like a partner, not a vendor.
- The fluff is fading — good. I got into SEO for the mix of technical logic, strategy, and human behavior. What excites me now is that AI is pushing search back toward what actually matters: clean architecture, entity relationships, and authentic brand authority.
Two ways I plug into your agency
// the white-label modelYour AI-search specialist + overflow
You have an SEO team — but AI Overviews, GEO and AEO are the part clients now ask about that's hard to staff. I own that layer and absorb overflow when you spike, so your team ships more without stretching.
Fit: Webfor · Mad Fish · Intuitive · Decoder · Techna · FarReach
Full white-label SEO & GEO fulfillment
Your clients keep asking to "get found" and "show up in AI answers." You sell the retainer under your brand; I deliver it behind the scenes. A new revenue line with no new hire — and no channel conflict.
Fit: Gravitate · Solid Digital · 97 Switch · Core Digital · IronGlove
What I actually do
// three labsTechnical Forensics
- Indexation bloat & crawl-budget recovery
- JavaScript-rendering audits
- Migration link-equity rescue
- Entity / Knowledge-Graph architecture
AI Automation
- Python + Gemini query fan-out & clustering
- Predictive local-search modeling
- SEO-brief automation for content teams
- Custom LLM workflows
GEO / AIO Strategy
- AI-Overview / RAG retrieval diagnostics
- Answer-block & schema optimization
- Intent-aligned site architecture
- E-E-A-T & content-decay defense
Case files
// selected engagementsThe e-commerce restructure
A full architecture and entity restructure drove +3,000% AI Overview citations, +654% organic traffic, and +980% growth in top-3 rankings year over year (Semrush).
The 921K phantom-page loop
A backend data leak colliding with an edge-firewall misconfiguration spawned 921,000 phantom URLs. Isolated the loop and reclaimed 99.9% of crawl budget.
400+ pages Googlebot couldn't see
A rendering failure served crawlers 0 words and 0 links across 400+ pages. Diagnosed it, coordinated the server-side fix, and validated 100% indexation — with +632% keyword growth.
Enterprise migration rescue
Restored link equity and indexation-safety flags for a global cloud-security company inside a one-week post-launch window, alongside their web-dev team.
GEO / AEO vulnerability protocol
A repeatable framework that analyzes how AI engines and RAG systems extract a page — surfacing token dilution and retrieval gaps before they cost visibility in AI answers.
How partnering works
// simple & transparent- White-labelEverything under your brand. I never contact or pitch your clients — in writing if you want it.
- FlexibleOngoing retainer, on-call overflow, or fixed-scope audits. You keep the markup.
- LocalPortland–Vancouver based. Happy to join a kickoff, a QBR, or a client pitch in person.
- ProvenActive agency & FinTech clients; references available on request.
Transparent, agency-friendly pricing — no minimums to start. Ask for the full partner rate sheet.
Send me one client site — I'll send back a teardown showing exactly where it stands in AI search.
You'll see exactly where an AI answer is intercepting their traffic and the first fixes — a real look at how I work before anything's on the table.