I'm Randy Holland — a local, human-in-the-loop SEO and AI-search strategist. I help Clark County and Portland-metro service businesses get found in Google and cited by AI answer engines — without agency bloat or long retainers.
WSU Vancouver alum · 15+ years in technical SEO · in person across Southwest Washington & the Portland metro
Local search is changing fast. Google now answers many "near me" queries with an AI Overview before a single map result — and people increasingly open ChatGPT, Perplexity, or Gemini to ask "who's the best [service] in Vancouver, WA?" If your site isn't structured for those answer engines, you're invisible at the exact moment a high-intent local customer is deciding who to call.
The businesses that win aren't the ones with the biggest ad budget — they're the ones whose sites are technically clean, clearly describe what they do and where, and give AI a citable, trustworthy answer. That's the work I do.
Turn beautiful-but-invisible project galleries into answer-shaped, schema-marked pages; consolidate your entity across markets; and earn citations for "custom home builder [city]" in both Google and AI Overviews — where your next client is researching.
Build service-area pages that actually rank, structure your reviews and NAP for the local pack, and make sure AI answer engines can pull an accurate, up-to-date answer about your services, coverage area, and credibility.
A national agency hands you a junior account manager and a template. I'm one senior person you can actually call — or meet for coffee in Vancouver. You get the forensic technical work directly: no layers, no markup on someone else's junior labor, and no 12-month retainer to sign before anyone looks under the hood. I diagnose exactly what's holding your visibility back, then either fix it or hand you a clear, prioritized plan.
I've spent 15+ years in SEO, based right here in Vancouver, WA — including eight years as the senior technical resource inside a Portland-metro agency, behind the work for 100+ local and regional clients. I'm a proud WSU Vancouver alum with deep roots across Southwest Washington, a drummer in the local community, and I've worked hands-on with Clark County custom builders and regional service businesses.
When you hire me, you get a neighbor with enterprise-grade technical chops — and someone who'll show up in person for a kickoff, a quarterly review, or to sit in on your pitch.
Yes. Fractional SEO gives a small or mid-sized local business senior, hands-on expertise for a fraction of a full-time hire or a bloated agency retainer. You get exactly the strategy and technical work you need, when you need it — ideal for high-ticket service businesses where one or two new customers pays for the engagement.
Yes. I'm based in Vancouver, WA and work across Clark County and the Portland, Oregon metro — including Camas, Battle Ground, Beaverton, and Hillsboro. Because I'm local, I can meet in person for kickoffs, strategy sessions, and reviews.
It's transparent and scoped to your needs — hourly for advisory, fixed-price for audits, or a light monthly fractional engagement. No long-term retainers and no markup on junior labor; you pay a senior specialist directly.
Yes. Being a local Vancouver, WA consultant is the point — I'll show up in person across the Portland-Vancouver metro for kickoffs, quarterly reviews, or to sit in on a pitch. That's something a remote national agency can't offer.
Traditional SEO helps you rank in Google's classic results and local map pack. GEO (Generative Engine Optimization) makes your business legible and citable to AI answer engines like Google's AI Overviews, ChatGPT, Perplexity, and Gemini — increasingly where customers ask "who's the best [service] near me?" You need both, and they share the same technical foundation.
Send me your site and I'll show you exactly where you're winning, where you're invisible to AI answer engines, and the first fixes — a real look at how I work before anything's on the table.
Run a branding or web agency? See the white-label partnership page →